2014 Gaogong LED Annual Meeting: PHILIPS LUMILEDS talks about packaging diversified market strategy to win

[Text|High-tech LED reporter Long Zonghui] The annual year-end LED industry event - Gaogong LED Annual Meeting will be held in Shenzhen Guanlan Lake Dongguan Club. As in previous years, the annual meeting will invite senior industry experts, technical experts in the field, and venture capitalists to review the LED market in a year, from the strategic layout of the enterprise to the development direction of the market segment. Develop the industry and explore new development opportunities.

The high-end market has always been the domain of international giants, especially in terms of high-power products. For example, the previous high-power products were all sources of revenue for Philips Lumileds in LED lighting. With this, the new product line of PHILIPS LUMILEDS, Frans van Houten, was completely broken. The company announced that it will turn to "integrated LED manufacturers" and began to deploy two years ago.

The needs of LED lighting customers have always been very complex and these are opportunities for PHILIPS LUMILEDS. To date, Philips Lumileds has a full range of large, medium and small power devices that offer a wide range of products including COB, HV, flip chip and UV.

Zhou Lujun, director of marketing for Philips Lumileds Asia, said in an interview with Gaogong LED in September that the company will launch some small lumen COB products after launching the white series in June. In addition, a very large number of 2835s currently used in LED tubes will also be introduced.

How will Philips Lumileds, a transformational integrated LED manufacturer, develop in the future? How to stand firm in the small and medium power market with fierce price competition?

As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014. On the afternoon of December 12th, PHILIPS LUMILEDS will deliver a keynote speech on “Encapsulating Diversified Market Strategy” at the theme conference of “High-tech Industry Strategy”.

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